UI and UX design

Design and development on one plan, so nothing is lost in the hand-off.

We plan how it works before anyone picks a colour, and check every screen against what the product can do. The look comes from your designers or a design firm we bring in, and we build it without cutting corners.

One product's interface at four stages, drawn left to right: a user flow of five screen thumbnails joined through a decision diamond, with the main path in cyan and the other branch dashed in grey; a rough phone wireframe of placeholder blocks, crossed image boxes and a dashed button, with three cyan callouts leading to a column of notes; the same screen resolved in a phone shell with a cyan header mark, photo, button and tab bar, cyan redline measurements down its side, a card of brand swatches and a type ramp, and the page again at tablet width; and a component library panel with a column of colour, spacing and type tokens beside a grid of nine component tiles, the button tile outlined in cyan and wired back to its colour token.One product's interface at four stages, drawn left to right: a user flow of five screen thumbnails joined through a decision diamond, with the main path in cyan and the other branch dashed in grey; a rough phone wireframe of placeholder blocks, crossed image boxes and a dashed button, with three cyan callouts leading to a column of notes; the same screen resolved in a phone shell with a cyan header mark, photo, button and tab bar, cyan redline measurements down its side, a card of brand swatches and a type ramp, and the page again at tablet width; and a component library panel with a column of colour, spacing and type tokens beside a grid of nine component tiles, the button tile outlined in cyan and wired back to its colour token.
FlowWireframeInterfaceSystem

What we do

UI and UX design, from the first user flow to a design system in code.

We plan how it works and build it. The visual design comes from your designers or a design firm we bring in. Take the parts you need.

Two ways in

You need design, or you already have designers.

Either way the design is original to your project and the build is ours. Wireframes and prototypes come from us or from the designers, whichever suits the project.

Route 1 · Design and build

You need design as well as a build

We plan how it works, bring in a design firm that fits the project for the look, and run the design together with the build, so there is one project and one plan. User flows, wireframes and a prototype first, then the screens and brand styling, then the build.

  • A design firm chosen for the project
  • Design and build run as one project
  • Wireframes and a prototype before the screens
  • The design system handed over with the build
Ask about design and build

Route 2 · Your designers

You already have designers or an agency

Your in-house designers or your agency lead the design. We work alongside them from the wireframes on, so what they draw is something the product can do, and then build the screens as designed.

  • Your designers or agency keep the design lead
  • We join at the wireframe stage, or when the designs are done
  • A clickable or working prototype before the build
  • The screens built as designed
Bring your designers

Agencies and design firms: if you design and need a development partner, there is a third way in: we build what you design, for your client or for you, and the design stays yours. Get in touch.

How a project runs

Planned, prototyped and designed, then built as drawn.

Who draws the screens changes from project to project: your designers, your agency or a design firm that fits. The order doesn't: how it works first, then how it looks, then the build.

  1. Blueprint

    What the product has to do, who uses it and the paths through it, drawn as user flows and rough screens, so you have a price before the design starts.

  2. Prototype

    A clickable prototype of the main path, or a working one, built from the wireframes, so decisions are made on something you can use.

  3. Design

    The screens, layouts and brand styling, with the components and the rules for them written down as the design system.

  4. Build

    The screens built as designed, with the design system reused for every screen after, then supported on terms we agree with you.

Start where you are. If you already have a blueprint, wireframes or finished designs, we review them with you and pick up from there instead of starting again. Tell us what you have.

What we have built

Theatre sites, agency campaigns, a dealer ad builder and our own component set.

Theatres
Mirvish
A large theatre website with many unique layouts. Mouth Media designed it and built the page templates; we connected them to designEdit and made the site work, so the theatre's staff edit every page themselves.
Theatres and arts
Drayton, Goodspeed and others
The same split: Mouth Media's designs and templates, connected to designEdit and made to work by us.
Banking
BMO NXT LVL
Back-end development for the campaign by FCB/SIX (now TBWA\Canada).
Banking
BMO Rainbow Deposits
Lead development for TBWA\Canada's campaign.
Home appliances
GE Appliances What's on the Line
Full-stack development for TBWA\Canada's campaign.
Loyalty and marketing
A major loyalty program
A custom offer platform where partners build offers from approved content blocks. An agency partner led the planning; we did all the programming and still support it.
Retail and telecom
Rogers Marketing Central
An ad builder for a national dealer network: the marketing team lays out the templates in designEdit, and dealers with no design experience pick a layout, offer and content to get a print-ready ad.
Software products
designEdit
Our own framework for building business software, with 184 documented interface components to design from.

Client names are used with permission, and agency work is credited to the agency that led it. BMO, GE Appliances, Rogers, Apple, iPhone, Google, Android, Microsoft, Windows and Mac are trademarks of their respective owners. Design of a Decade is an independent studio and is not affiliated with or endorsed by them.

Questions

What clients ask before a design project.

Do we need our own designers?

No. We plan how the product works with you, and if you don't have designers, we bring in a design firm that fits the project and its budget for the look. If you do, we work with them.

What is the difference between UX and UI?

UX is how the product works: who uses it, the paths through it and what goes on each screen. UI is how it looks: layout, type, colour and components. We start with UX, because a good-looking screen in the wrong place still doesn't work.

How does designEdit help the design budget?

designEdit comes with 184 documented interface components. Designing from them means less is drawn from scratch, so more of your budget goes on the screens that make your product different. It's a recommendation, not a requirement: the design can be fully custom too.

We're an agency. Can you build what we design?

Yes. We build what you design, for your client or for you, and the design stays yours. We've worked this way with TBWA\Canada, Mouth Media and Cosmic Design.

What does design cost?

It depends on how many screens there are and how much is new. The blueprint and prototype work that out, and you have a price before the design starts. If you already have wireframes or designs, we price from those.

What happens after launch?

Support carries on for as long as you want it, on terms we agree with you. New screens are designed from the same design system, so they match what is already there.

What happens if we stop working with you?

You keep running what we built, and the code is yours to take in-house or to another team. If designEdit is part of the system, we work with you to choose the licence model that fits.

Planning a product's interface, or designing one and looking for a development partner?

Tell us about it.

You don't need everything worked out. Send us a rough idea or a full spec, and we'll reply within one business day.

info@designofadecade.com

+1 647.409.1479

Burlington, Ontario